Principle. System. Decision.
A clear separation between thinking, system, and application.

Our flagship research product
Where Alpha360 and the Jones Dynamic Score are interpreted, stress-tested, and translated into explicit Buy, Hold, or Sell decisions.
This layer incorporates qualitative analysis, risk judgement, and practical portfolio considerations that sit outside any purely quantitative structure.
The separation is intentional.
How Buy, Hold, and Sell decisions are made
BUY
The score, qualitative analysis, and risk assessment all support a positive case. Catalysts are identified and the entry point is favourable.
HOLD
The position is justified but conditions don't warrant adding or exiting. The score may be mid-range or the catalyst timeline is unclear.
SELL
The thesis has weakened, the score has deteriorated, or risk factors have escalated beyond what the potential return justifies.